The creative process is rarely a straight line. While many people imagine creativity as a sudden flash of inspiration, research suggests that innovative ideas develop through an iterative journey of curiosity, learning, observation, experimentation, reflection, and action. In his book, Zig Zag: The Surprising Path to Greater Creativity, Dr. Keith Sawyer presents an eight-stage framework … Continue reading The Creative Process: Creativity Isn’t a Linear Process
Tag: convergent thinking
The Science of Creativity
Creativity isn't a magic gift some people are born with. It's a process — one that scientists have actually mapped out, down to the brain networks involved. This blog post breaks down what researchers like Keith Sawyer, Mihaly Csikszentmihalyi, Teresa Amabile, and Roger Beaty, along with the 10th-century philosopher Abhinavagupta — have learned about where … Continue reading The Science of Creativity