I’ve initiated this continuous campaign to express gratitude to our defense forces through greeting cards. I visit schools or housing societies to make THANK YOU greeting cards from children and send then to Indian Army HQ and local police stations. I also tie-up with food and beverage brands to make pre-printed cards and express our gratitude.
This has created a wave of correlation between our defense forces and children. This also develops a deep sense of pride and patriotism in children of our society.